
Tech Brew Ride Home (Portfolio Profile) Argyle
Sep 24, 2022
Merit Thatcher, Founder of Argyle, is pioneering augmented reality solutions for heavy construction. The conversation dives into how Argyle overlays vital building data on job sites, enhancing project management and collaboration. Thatcher discusses the challenges faced during initial tech rollouts and the potential for real-time issue identification using modern headsets. The podcast also explores future advancements in AR, highlighting its promise to transform construction workflows and boost sustainability in the emerging metaverse.
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Merit Thatcher's Path to Argyle
- Merit Thatcher, a third-generation contractor turned lawyer, developed an interest in AR/VR.
- Inspired by another lawyer advising startups, Thatcher left law to pursue her passion.
Early BIM to AR Disappointments
- In 2018-2019, Thatcher and her CTO, Logan, tried existing BIM to AR solutions but were disappointed.
- The limited model content, large file sizes, and drift issues hindered practical use.
Vision for Spatial Computing
- Solving model content size and drift issues is key to unlocking spatial computing's potential.
- This enables true spatial project management, not just visualization, with interactive holograms and real-time data.

