73: David Meerman-Scott - Marketing Without Fear

Our always-on, web-driven world has new rules for competing and business growth. Advanced planning is out – agile is IN! Businesses who are real-time responsive will be far more successful than those who fear change and stick to a preconceived plan.

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. David is an internationally acclaimed sales and marketing strategist that has spoken on all seven continents and in 40 countries. He is the author of ten books and 3 international best sellers.

We discussed concepts from his two books, Marketing Lessons from The Grateful Dead and New Rules of Marketing and PR.