
Book Is the Hook Stop Applying, Start Getting Introductions
We’re taught the same job-search script: polish your resume, apply online, wait. It’s also the script that keeps smart people stuck.
In this episode, career specialist and recruiter Kate Johnson breaks down what actually moves careers now: portfolio proof, real relationships, and the ability to market yourself without sounding desperate.
You’ll learn:
-
Why “applying online” rarely works, and what to do instead
-
How to use a book (or any project) as a credibility engine
-
The difference between transactional outreach and relationship-building
-
How to explain job moves without looking flaky
-
A simple way to turn conversations into introductions
If you’re trying to switch industries, level up, or stop feeling invisible in the job market, this is the playbook.
