Ops Cast Can Marketing Ops Generate Revenue Without a Marketing Strategy?
Text us your thoughts on the episode or the show!
In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops.
We dig into that topic and also cover:
- What should strategy look like from an Ops perspective
- How should Marketing Ops be measured
- The value of strong people vs tech in Marketing Ops
Recorded live on September 30, 2021.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.