
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving 637: Growth and Innovation at Scale, with Former IBM, Microsoft, and Salesforce Executive Jason Wild
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Mar 18, 2026 Jason Wild, former executive at IBM, Microsoft, and Salesforce and co-author of Genius at Scale, shares lessons from scaling growth, capital discipline, and building repeatable innovation. He discusses treating capital as scarce, aligning incentives with long-term value, simplifying operations to reveal true performance, and decision-making with incomplete information. Practical leadership tactics and storytelling sharpen the conversation.
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Child Acting Taught Storytelling And Resilience
- Jason Wild began as a child actor and learned storytelling, authenticity, and resilience from thousands of auditions.
- He applied improv techniques at work to train teams in deep listening and real-time problem solving, boosting creativity and presence.
Turn Stage Fright Into Practice
- Embrace nerves as a sign you care and use practice to convert them into better performances.
- Record yourself, review candidly, and rehearse repeatedly to reduce stage anxiety and improve impact.
Consultative Selling Requires New Scorecards
- Microsoft shifted from order-taking to consultative selling to co-create business outcomes, requiring new skills and local market capabilities.
- Jason led a reboot of country scorecards to measure customer markets and competition, not just product metrics.





