Casual Space 139: Space Marketing with Izzy House
"How can you change the world if no one knows you exist?" – Izzy House
When it comes to marketing, Izzy knows a thing or two. And when it comes to marketing for space, Izzy House wrote the book on it- literally! Her new book, Space Marketing aims to empower companies within the space industry promote space, generate excitement, and implement marketing strategies and tactics to help companies thrive. The space business model is changing, and the companies that are successful right now do ONE THING CONSISTENTLY. On this week's episode, Izzy shares with Beth one of the simplest marketing strategies that works, yet so many companies just don't do…
Here's more about the book Space Marketing: https://izzy.house/space-marketing-book/
From Izzy's website: Since the 2015 SPACE Act opened the doors for commercial companies, the space sector has exploded with activity. There are thousands of new players. As of 2018 data, over 72 countries have launched new governmental space agencies. As a result, unprecedented competition levels grow as countries ramp up their programs and the cost for entry into the industry reduces. Subsequently, Many of the space industry professionals have not had to maneuver in these waters before now.
NASA's not the only game in town anymore. ESA, India, Israel, China, United Arab Emirates, and many other countries are going into space. Therefore, it is going to get even more competitive as these counties pour funds into their space programs and their country's businesses as they reach for a piece of this powerful industry. Marketing will become a necessity if you want to run in the space race.
About Izzy: Izzy House utilizes creativity and her extensive marketing experience to help her business partners grow. The marketing strategies that she creates are attractive, produce results, and create income streams that have benefited 600+companies for over 20 years. From websites to print to video, her award-winning campaigns connect companies to their audience.
With an extensive marketing background, she turns the lens of marketing onto the space industry. Armed with experience in public affairs, outreach, and marketing, she aims to empower space companies and further their dreams of space exploration.