Win the Day 274. Thriving with ADHD with Brooke Schnittman
“Ask for help. Not because you are weak. But because you want to remain strong.” — Les Brown
Brooke Schnittman, MA, PCC, BCC, is a leading ADHD coach with 20+ years in education and coaching. Brooke was diagnosed as an adult and lives it every day in a family of five — including her husband and three children, all with ADHD.
After 15 years as a special education teacher and administrator, Brooke founded Coaching With Brooke in 2018 and developed her signature 3C Activation® program. Her team helps students, professionals, and parents cut through the noise, build reliable systems, follow through consistently, and unlock what she calls their ADHD Potential — the focus of her bestselling book of the same name.
Named one of Success Magazine’s Top 50 Most Influential Women for 2025, Brooke is on a mission to equip the ADHD community with structure, strategies, and accountability — so they can thrive in work, family, and life.
In this episode:
• The biggest myths about ADHD that keep people stuck
• How to create systems that actually work (even when motivation is low)
• Practical ways to manage overwhelm and build momentum each day
• Why the right tools can help you unleash your full potential
🍿 Let’s WIN THE DAY with Brooke Schnittman!
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🎬 Episode website (including 4K video, full transcript, best quotes, etc.): https://jameswhitt.com/274-win-the-day-podcast-brooke-schnittman
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Episode links:
🎯 Download your FREE Win the Day action plan
📚 ‘ABCs of ADHD workbook’ by Brooke Schnittman (for 50% off, use code: WIN)
📷 Brooke Schnittman Instagram
⚡ Brooke Schnittman website
📚 ‘Activate Your ADHD Potential’ by Brooke Schnittman
🎬 Subscribe to Win the Day YouTube channel
💚 Give the Win the Day podcast a 5-star rating on Apple Podcasts
🙏 Give the Win the Day podcast a 5-star rating on Spotify
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Timemarkers:
00:00 Who is Brooke Schnittman
1:35 Interview starts
2:05 What ADHD actually is and how it shows up in daily life
4:18 How a lifetime of bullying led to a career helping others
6:24 What bullying looks like for adults with ADHD (and why it's often missed)
7:25 Why ADHD traits make people easy targets — and what's really driving it
8:14 How to support an ADHD employee without making things worse
9:30 What never to say to someone with ADHD at work
10:28 How to stand up for yourself when a boss crosses the line
13:28 Why having one true friend can change everything for someone with ADHD
15:25 Three steps to stop the bullying cycle and protect your energy
18:45 How teachers are (and aren't) equipped to handle kids with ADHD
21:41 What an IEP is and why every student might need one
25:33 When medication for ADHD is worth considering — and when to try other tools first
28:33 How hurt people become bullies — and how to process the shame
33:53 A proven script for having the difficult conversations you've been avoiding
39:47 The biggest myth about ADHD that's doing real harm
40:48 How to support an ADHD child without turning home into a correction zone
43:02 Time management strategies that actually work for ADHD brains
44:31 How to stop your kid from being so tired all the time
47:20 Why regulating yourself first is the secret to calmer parenting
49:13 Affirmation for today “I am strong”
51:00 Rocket Round
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Onward and upward always…
#WinTheDay
PS — Enjoyed this episode? You'll love this one, too: Episode 248: Perform Under Fire with Leigh Anderson