The Dime Cannabis Beverages Are Bringing New Consumers Into Cannabis ft Kristin & Eric Rogers
Beverage may be the most approachable format in cannabis.
Familiar ritual. Familiar packaging. Familiar context. Easily Sharable
But familiarity creates comparison.
Alcohol.
That means safety, expectation, and education cannot be left to chance.
This week we sit down with Kristin and Eric Rogers of Levia to discuss:
• Beverage as a social format
• The responsibility of education
• Scaling experience across fragmented markets
Chapters
00:00 Understanding Success in Cannabis Expansion
03:08 Brand Consistency Across State Lines
05:59 Targeting the Right Consumer Demographics
08:55 The Evolution of Cannabis Beverages
12:01 Navigating Dosage and Consumer Experience
15:02 Quality Control and Supply Chain Management
17:50 The Future of Cannabis and Alcohol Beverages
21:04 Educating Consumers and Regulators
24:07 Navigating Cannabis Regulations in Massachusetts
27:24 Understanding Cannabis vs. Alcohol: Safety and Impairment
31:10 The Impact of Cannabis on Alcohol Consumption
33:43 Educating Consumers: The Importance of Responsible Consumption
36:11 Packaging and Communication: Bridging the Knowledge Gap
40:04 Challenges in the Cannabis Industry: Patience and Perseverance
Summary
In this conversation, Bryan Fields and Kristin and Eric Rogers discuss the complexities of the cannabis beverage industry, emphasizing the importance of brand consistency, understanding consumer demographics, and navigating regulatory challenges. They explore the science behind cannabis beverages, the significance of dosage, and the potential future of combining cannabis with alcohol. The discussion also highlights the need for education and awareness among consumers and regulators, as well as the perseverance required to succeed in this evolving industry.
Guest Links
- https://levia.buzz/
- https://www.linkedin.com/in/eric-rogers12/
- https://www.linkedin.com/in/kristinhrogers/
- https://www.linkedin.com/company/leviabrands/
Our Links
Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
The Dime is a top 5% most shared global podcast
The Dime is a top 10 Cannabis Podcast
The Dime has a New Website. Shhhh its not finished.
🎥 YouTube: The Dime
📸 Instagram: The Dime
https://www.newton-insights.com/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.