24. Coaches vs. Champions w/ John Kaplan

You know that champions can be a critical component of moving your deals forward.   However, identifying them isn’t always easy.   Do you really have a champion or just a coach? If you’re a manager, how are you helping your reps find, develop, and test their champions?   In this episode, John Kaplan will cover:   - Questions to help you identify a champion or coach   - How to know if your champion is actively selling on your behalf and if they have a vested interest in your success   - If you should move forward without a champion or hold and build a champion   Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources focused on coaches and champions:    Testing Your Champions Podcast https://apple.co/2BJNul4 Resources to Help Your Salespeople Enable Champions https://bit.ly/316EZsV Building up Your Champions Podcast https://bit.ly/3k5wSG3