The Next Big Idea Daily

You Could Be Having Better Sex. Here’s How.

Feb 11, 2026
Nicole McNichols, a UW psychology professor who studies pleasure and sexual wellbeing, offers a roadmap for more fulfilling intimacy. Chanel Contos, activist and author fighting for consent education, examines cultural drivers of sexual harm. They discuss pleasure literacy, closing the orgasm gap, rebooting desire, boundaries that enhance eroticism, pornography’s role in sex education, and prevention through empathy and consent teaching.
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INSIGHT

Pleasure Is Foundational To Health

  • Pleasure is essential to wellbeing, boosting resilience, creativity, and physical health.
  • Prioritizing sexual pleasure improves sleep, immunity, and long-term health outcomes.
ADVICE

Get Curious To Close The Orgasm Gap

  • Learn your body and ask partners about theirs to narrow the orgasm gap.
  • Foster open sexual communication instead of performing a scripted routine.
ADVICE

Optimize The Three-Stage Pleasure Cycle

  • Nurture wanting, liking, and learning to reboot desire through an optimized pleasure cycle.
  • Use anticipation, present-focused pleasure, and reflection to create an upward desire loop.
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