This Week in Startups Founders from LAUNCH Accelerator’s 20th Cohort join Jason to talk fundraising, growth, pitching & more | E1180
Feb 27, 2021
Andrew Duffy, Founder and CEO of Sparkplug, shares insights on bridging the gap between online and offline business marketing. He discusses strategies for effective fundraising, emphasizing the importance of compelling storytelling over technical pitches. They dive into the transformative journeys of founders, highlighting personal growth and community engagement. The conversation also touches on innovative income-sharing agreements for education and the challenges of navigating fundraising, particularly in niche markets like cannabis.
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Fundraising Challenges
- Andrew Duffy struggled with fundraising pre-accelerator, facing headwinds like being in Colorado, cannabis focus, and COVID's impact on retail.
- He improved significantly after joining the Launch Accelerator.
Co-investment Strategy
- Launch Accelerator invests alongside founders who demonstrate fundraising ability.
- Raising half a round increases the likelihood of Launch investing the other half.
Storybook's Discovery
- Corinne Francisco, CEO of Storybook, learned about Launch Accelerator from a Founder University alumnus.
- His initial pitch for Storybook earned him the top spot.