Write • Build • Scale 3 Things You Should Know Before Creating Your First (or Next) Digital Product
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Feb 23, 2026 Practical lessons on building digital products that actually sell. Focus on creating a painkiller product that targets a specific, urgent problem. Tips for validating demand with audience signals and launching narrow, bite-sized offers first. Advice to prioritize actionable design, include implementation tools and challenges, and iterate from small wins.
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Build A Painkiller Product
- Do build a painkiller digital product that solves a specific, pressing problem your audience urgently wants fixed.
- The host contrasts a high-selling procrastination course with a low-selling morning routine course to show must-have vs nice-to-have demand.
Validate Demand With Audience Signals
- Do validate demand by surveying your audience and analyzing which content gets the most engagement or questions.
- The host recommends polls, subscriber surveys, and engagement metrics as signals of painful problems worth building for.
Procrastination Course Outsold Morning Routines
- The host shares his productivity newsletter experience where a procrastination course outsold a morning routine course.
- Procrastination was identified via surveys and popular content as the audience's top painful problem, driving higher sales.