The Agency Growth Podcast How to Stand Out in a Saturated Market | Episode 199
10 snips
Mar 27, 2026 They dig into why shock-value marketing flooded the agency space and why contrived edginess often backfires. They argue that returning to professionalism can actually cut through the noise. They discuss niching deeply, using publications for credibility, and cleaning up an earlier rough persona as the business grows.
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Professionalism Is Now A Differentiator
- Standing out today often means being professional because shock-value personas are now common and fatigued.
- Jake says the flip to anti-professionalism reached saturation so simple professionalism becomes a differentiator in marketing agencies.
Find A Sub Niche To Avoid Direct Competition
- Niche down or sub-niche to escape broad competition and own a smaller audience.
- Cody: if you don't want to compete at the high level, pick a sub-niche and build there until you can expand.
Sell The 20% That Delivers 80%
- Productize and charge for the 20% of SEO work that delivers 80% of the results (Pareto SEO).
- Jake: their modular monthly model focuses on high-impact tasks so they beat competitors on price and clarity.
