Stories With Traction #178: Stop Selling Services. Start Solving Problems
SHOW NOTES:
In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today’s 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”
In this episode, they cover:
✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.
✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.
✅ When prospects don’t know their problem — Lead with the pain, then educate on your unique solution.
...and much more!
BIO:
Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.
Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.