"Live from eTail" - "Authenticity Marketing From Kate Farms with Catherine Hayden

Mar 17, 2026

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So much of marketing is a "hook" headline or some shock and awe video on your scroll. However, how do you find true authentic and real life health solutions with your product, then check out the story of KATE FARMS. We are so excited to have Catherine Hayden the Chief Marketing Officer of the brand, who happens to be a registered dietician join the show. So fun being live at eTail, people pop by and sit down. So on this episode, we get a Bonus that my great eTail co-host Lauren Livak Gilbert now has a BFF and helped out with this great conversation. KATE FARMS made bold distribution decisions and are making people healthier one fan at a time! Enjoy Always Off Brand is always a Laugh & Learn!

FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email

Guest: Catherine Hayden

LinkedIn: https://www.linkedin.com/in/catherine-hayden-28233816/

Extuitive - https://extuitive.com/

Guest: Brent Peterson

LinkedIn: https://www.linkedin.com/in/brentwpeterson/

KATE FARMS: https://www.katefarms.com/

Guest: Lauren Livak Gilbert

LinkedIn:https://www.linkedin.com/in/laurenlivak/

Lauren's Podcast - Unpacking the Digital Shelf: https://podcasts.apple.com/us/podcast/unpacking-the-digital-shelf/id1483944522

eTail: https://etailwest.wbresearch.com/

QUICKFIRE Info:

Website: https://www.quickfirenow.com/

Email the Show: info@quickfirenow.com

Talk to us on Social:

Facebook: https://www.facebook.com/quickfireproductions

Instagram: https://www.instagram.com/quickfire__/

TikTok: https://www.tiktok.com/@quickfiremarketing

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Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

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"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.