Imperfect Action Ask Steph: How can I use a waitlist to nurture my audience for my upcoming online course?
9 snips
Feb 16, 2023 AI Snips
Chapters
Transcript
Episode notes
Build A Launch-Focused Lead Magnet
- Create a launch-focused lead magnet tailored to the exact audience for this course.
- Use the magnet to move people closer to buying rather than reuse a generic freebie.
Waitlists Are A Weak Demand Signal
- Waitlists don't reliably predict who will purchase because signing up is low commitment.
- Treat waitlist size as a weak signal and invest in nurturing instead.
Start Nurturing 60–90 Days Out
- Nurture your entire audience 60–90 days before doors open, not just the waitlist.
- Use consistent outreach and content to educate people into readiness to buy.