Building retention marketing with more than just email & SMS with Nikki Tooman (Founder & CEO, Sticky Digital)

Nikki Tooman, Founder & CEO of Sticky Digital joins Retention Chronicles and if hearing Noah and Nikki discuss Shoptalk 2022 isn’t enough incentive to listen in, then hearing Nikki’s perspective of the Shopify brand and partner ecosystem sure is! Nikki has been in the Shopify ecosystem since Shopify has been in the game, and learned the core of the ecosystem at one of the biggest agencies at the time. 

For all our Shopify brands out there, do you know exactly what technology you should be using for your specific storefront? Nikki knows it all and shares it all so you’ll have to listen to hear all of her shoutouts, but we’ll break it down for you real quick- Loop, Recharge, Yotpo, Klaviyo, Okendo/Junip, Gorgias are table stakes for Nikki and her team. 

Retention marketing (email, SMS) and conversion rate optimization (CRO) is her jam - she and her team at Sticky Digital excel working with Shopify brands. 

What do you think the goal of partnerships is? Generating revenue, getting better discounts, relationship building? You’ll have to listen to hear what Nikki says about the industry and how to truly map a good partnership. 

BFCM (Black Friday/Cyber Monday) is in full-swing for the ecommerce community and Nikki shares her BFCM tips for Shopify brands: 1) Start your efforts early, 2.) We need to figure out retention stuff set up today & 3.) Post-purchase survey for first time purchasers. 

Did you know that 20% of your website traffic hits the order tracking experience? Turn all of that customer engagement into customer loyalty. Malomo helps you get ahead of shipping issues, brand your order tracking experience, and reconvert shoppers while they wait for their package to arrive. 

To see what your custom mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your custom design right to your inbox!