The David Greene Show Airbnb Is Turning on Hosts—Here’s What Investors Should Do
Feb 12, 2026
Ashley Cole, a Branson-based short-term rental investor who owns 19 STRs and manages 40+, offers a practical lens on current STR realities. They discuss rent-by-the-room and rehab house-hacking, rising Airbnb fee and refund issues, the move toward direct bookings and professional managers, and tools like dynamic pricing to protect returns.
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Guest Refunds Can Devastate Hosts
- Guests can weaponize platform protections to extract refunds while hosts suffer delisting and revenue loss.
- That imbalance creates demoralization and forces some owners to want to exit while buyers for vacation properties are scarce.
Hire A Manager To Recover Time And Revenue
- Hire a professional property manager if you lack time or revenue-management expertise to avoid leaving money on the table.
- Evaluate managers by their ability to increase bookings and net yield, not just by upfront fees.
Measure Manager Value By Net Performance
- When evaluating managers, compare actual net performance after fees, not only headline commission rates.
- Prefer managers with owner-operators who demonstrate proven systems and higher net returns.
