Strategy Hour | Online Marketing for Business Growth 634: Incubator Client Strategy Breakdown: How Krystina Eliminated 9 Weeks of Work with 1 New Client
Today, we are so pumped to tell you the story of Krystina, a member of our community who has managed to get back nine full-time weeks of work at a mind-blowingly minimal cost! To set the stage, our advanced training promise is to help you make more money and work less. We’re helping you to design a life-first business and be more intentional about your hours. How you spend that time is ultimately up to you. The way we work and hustle with intention, launch, serve, grow, or reset is all based on the life-first bubble. This means that there are dedicated times for work and free times to either introduce more growth or introduce rest and, if there’s one thing we want our clients to walk away with, it’s the empowerment to choose what to use that time for. In this episode, we not only share Krystina’s result but the full circle moment she had around how she gained that time, so make sure to tune in today!
The Cost-Benefit Analysis Required To Make Informed Decisions
It is super important to price appropriately, based on your goals and the unique amount of time you have. At first, Krystina was resistant to making adjustments to her price point, but when she decided to set a minimum event cost, it totally changed the game. She’s now in her second year of working with us and in her first year, she increased her business by over 1,200 percent. Keeping the opportunity cost in mind is crucial; everything has risk and reward. If you have a product priced at a specific price point, you know what it could bring in for a certain amount of clients. But there’s also time associated! You need to gauge how much time is your time worth, doing one activity over another. Time can trick you though, and it’s not always apples for apples. What feels quicker and easier might not be the best use of your time. Krystina had inquiries sitting on her desk with an average order of only $200 but, by setting a minimum rate, Krystina realized that she could replace over 20 of her current clients and save nine full-time weeks of work!
What You CAN Choose To Spend Your Time On As Soon as You Unlock More of It
We all have the same amount of time in a day but we all have different constraints. In Krystina’s case, there are so many things she could use her time for now that it’s been opened up! She has a whole 360 hours to either land more high-touch signature service clients, focus on scaling systems, or take some time off! If important aspects of running your business are being sidelined, it’s because your time isn’t being used appropriately. Krystina was instantly able to reprioritize with her assistant, email past clients, reset priorities and goals, write content, and so much more!
The Assembly Line Mentality We Need To Shift
We were brought up in a working-class economy with a focus on production and service. We’re the byproduct of the assembly line culture of the 50s, but we are not machines; we are humans! We need time, rest, and different types of work. The trick is finding a balance between check-the-box activities and strategy. The power is in the numbers! The data will empower you to make the right decisions and assign your time appropriately.
How To Get Your Time Back
If you’re looking into getting some of your time back, the solution is as simple as applying for the Incubator! Our superpower is helping you to figure out what your actual goals are, what you’re working with now, and bridging the gap!
See the full show notes here!
KEY TOPICS:
- Time management
- Cost-benefit analysis
- Opportunity cost
- Saving time
- Reprioritizing
- Life-first business
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