Inside Marketing Design Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Sep 6, 2023
Piotr Śmietana, Director of Brand and Marketing Creative at Superside, shares his insights on the innovative structure of his team's creative collaboration. He discusses the exciting journey of Superside's brand refresh and how ‘astropods’—cross-functional teams—enhance creativity and problem-solving. Piotr emphasizes the value of real-time communication and metrics in their Creative as a Service approach, aiming to foster an environment where every individual’s creative voice shapes the brand’s future.
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Engage Stakeholders for Buy-in
- Involve multiple stakeholders from executive to frontline teams in your brand refresh to build buy-in.
- Engage teams deeply to add value and authenticity to the new brand identity.
Create Scalable Brand Systems
- Design brand assets and systems to be scalable and templatized for efficiency.
- Build extensive libraries and inclusive palettes to allow quick onboarding and diverse representation.
Astropods: Agile Cross-Functional Teams
- 'Astropods' are cross-functional squads tackling specific marketing problems through real-time collaboration.
- This structure reduces workflow fragmentation, speeds decisions, and improves creative alignment.