Keith Bryan of Best Buy on digital commerce, synergies between advertising and retail, and DEI

Keith Bryan, President of Best Buy joins hosts Rachel Tipograph & Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating standardization among marketing efforts, leveraging advertising to build customer relationships and loyalty, and exploring new, emerging types of media. Keith also shares his thoughts on the importance of DEI and social responsibility as it relates to sourcing media.

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