People still aren't accounted for in Mount Maunganui's Beachside Holiday Park after a landslide roared into the campsite at the base of the mountain at about 9.30 this morning.
Images show a caravan on its side inside the nearby the hot pools.
Newstalk ZB Sport reporter Brian Kelly says about 30 police cars have arrived – the most he's seen in the town.
He says there’s a couple of helicopters, seven or eight fire engines, and a digger on scene, and the only comment he’s gotten is from a police officer who was sprinting past, saying the slip is bad.
The torrential rain that's lashed the North Island's east coast has caused flooding, slips, and road closures.
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Kerre Woodham Mornings Podcast