It's increasingly common for the data that passes between your browser and a website's server to be encrypted with HTTPS, which makes it impossible for outside snoops to read. But you don't get that protection if the URL drops that crucial "S" after HTTP. And while some mechanisms do redirect you to an encrypted version of a site, they often do so only after exposing that initial request. The makers of the privacy-focused search engine DuckDuckGo think there's a better way.
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