The Vegan Report Masterclass in Fundraising. With Marina Boulos-Winton | Ep. 64
Feb 11, 2025
Marina Boulos-Winton, an experienced nonprofit executive and fundraising expert, shares invaluable insights on effective fundraising strategies. She highlights the importance of storytelling and relationship-building to ease 'ask anxiety.' Marina discusses planned giving, emphasizing how legacy gifts can ensure long-term sustainability for organizations. She also addresses the balance between big grants and small, unrestricted donations. With advice on adapting messaging and self-care, she inspires a new generation of fundraising champions dedicated to animal advocacy.
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Mission Shift Sparked Rapid Donor Growth
- Marina grew a homeless-women charity donor base from about 250 to over 15,000 and increased budget tenfold.
- The mission evolved to meet housing needs and that change drove rapid donor growth.
Use Data To Prioritize Funders
- Prospect databases do the painstaking data-mining you would otherwise do by hand and produce contact lists and asset estimates.
- Use them to prioritize larger-capacity funders first and avoid wasting time on small foundations.
Protect Small Unrestricted Gifts
- Preserve small, unrestricted gifts because they pay for operating costs and inflation gaps in grants.
- Blend big grants with regular small donations to maintain flexible funding for urgent needs.