Madison and Wall Podcast Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising
Apr 11, 2025
In this engaging session, Keith "Kappy" Kaplan, a seasoned advisor and former global CEO of Kinetic, dives into the evolving landscape of outdoor advertising and the implications of new digital taxes and pharmaceutical tariffs. He shares intriguing insights on how these developments could reshape the advertising industry, especially for small businesses. Kaplan passionately discusses strategic messaging and audience targeting in outdoor media, emphasizing the impact of digital transformation on traditional advertising methods.
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Digital Advertising Tax
- A digital advertising tax in Europe could negatively affect large platforms and domestic players.
- This tax could cause ad tech companies to leave the European market.
Havas Q1 Results
- Havas reported positive Q1 results and maintains a 2% organic growth forecast.
- However, significant risks remain, especially for companies with exposure to the struggling auto industry.
Out-of-Home Expertise
- Keith "Cappy" Kaplan considers himself a "media person" who chose out-of-home advertising.
- He dislikes the term "specialist" and prefers "expert" for those in the field.