My Amazon Guy

Amazon PPC AMA Live Q&A with Kevin Sanderson and Vince Montero

7 snips
Sep 6, 2023
Join the livestream with Kevin Sanderson and Vince Montero as they answer burning PPC questions. Topics include ACoS management, auto campaigns for research, video ads effectiveness, budget optimization, and Amazon ads advantages.
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ADVICE

Know Break-Even And Watch TACoS

  • Calculate break-even ACOS first, then choose a target ACOS based on margins and growth goals.
  • Monitor TACoS (total ACOS) not just ACOS to measure true marketing efficiency.
ADVICE

Focus Budget On Best-Selling ASINs

  • Stop running ads for hundreds of ASINs; pick top sellers and focus budget on them.
  • Use auto campaigns for discovery, then move converting search terms into manual campaigns.
ADVICE

Keep Campaigns Tight And Targeted

  • Limit keywords per campaign to keep search-volume mixes manageable; use max ~20 keywords.
  • For high-volume terms, keep campaigns even smaller (5–10 keywords).
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