337. How We’d Set Up a Storage Facility from Scratch (Complete Playbook)
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Feb 24, 2026
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insights INSIGHT
Online Presence Determines Market Visibility
Online presence is the foundation of acquiring customers; absence from Google means invisible supply in market analysis.
Manually verify markets on Google Maps because aggregators can miss unlisted but operating facilities.
volunteer_activism ADVICE
Design For Remote Operations And Self-Service
Build remote-operation capabilities for move-ins, gates, cameras, and communication so tenants can self-serve and you can operate without full-time onsite staff.
Aim to automate front-end acquisition while retaining minimal on-site boots for maintenance and move-outs.
volunteer_activism ADVICE
Filter Routine Calls So Staff Handle High-Value Calls
Use phone routing and self-service options to filter routine tenant calls so staff focus on revenue-generating sales calls.
Provide clear FAQs, gate hours, and portal access to eliminate repetitive support calls.
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Closing on your first self storage investment is a big deal—but it comes with a lot of questions: What management software should I use? What types of locks are best? How do I track competitor prices? How do I handle the auction and lien process if someone doesn’t pay?
It’s easy to get overwhelmed and resort to handling everything yourself, which often leads not only to a bad storage business but also to severe burnout. It doesn’t have to be like this, so today, we’re sharing our entire self storage tech stack—everything we use to run our self storage facilities (remotely!) so you can have a successful first, or next, self storage investment.
We’ll give you everything—management software, lock systems, lien automations, call and customer service providers, website hosting, and other recommendations. If this is your first self storage facility, this information could be the difference between you scaling fast or falling behind.
What you’ll learn in today’s show:
The expert playbook for running a self storage facility from scratch
Our complete self storage tech stack that you can use at your facility, too
How to track competitors and ensure you’re pricing right in your market
Self Storage Income