Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth My Biggest Lessons (and Mistakes) from 5 Years and 300 Episodes of Podcasting
Dec 25, 2024
Reflecting on five years and 300 episodes, the speaker shares transformative lessons learned along the way. Discover why consistency goes beyond just showing up and the essentials for making your podcast stand out. The journey emphasizes the necessity of authenticity, promoting visibility, and overcoming self-doubt. Personal growth through challenges like trauma and health issues showcases the power of community support. Finally, listeners are encouraged to set bold goals and embrace their own podcasting journeys.
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Podcasting Requires Ongoing Promotion
- Podcasting is hard work and requires ongoing promotion, not just publishing episodes.
- Courtney Elmer learned that growth needs daily effort to get the show in front of new listeners, beyond consistent episode release.
Consistently Promote And Show Up
- Do consistently promote your podcast and show up authentically, not only hit publish weekly.
- Courtney admits she still procrastinates before batching episodes and relies on trust in her voice to push through.
Niching Enhances Creativity And Relevance
- Niching doesn't limit creativity; it makes your show hyper relevant and opens up many topic angles.
- After rebranding, Courtney found a focused topic let her create fresh episodes without repurposing content even on a twice-weekly cadence.