Cleared Hot - Powered By BRCC Brand Warfare, Bad Movies, and the Wet Boys | Jarred Taylor | Ep. 430
Jan 30, 2026
Jarred Taylor, Black Rifle Coffee executive and creator of online aviation projects, talks branding, creative workflows, and scale. He dives into AI tools for design and the rise of simulator culture. Hear about the Wet Boys digital squadron, virtual airshows, and BRCC motorsports plans.
AI Snips
Chapters
Transcript
Episode notes
Make Social Media Clunkier
- Reduce phone pickups and move sticky social apps to a less convenient platform to cut daily screen time.
- Jarred recommends disabling notifications and using a laptop for social to make usage clunkier and less addictive.
Quitting Podcasting Over Outrage Culture
- Jarred left Time For Pie after a decade because audience behavior shifted toward outrage and demanded constant statements.
- He found podcasting draining as people expected commentary on every news item, diminishing escapism.
Velocity Wins Over Journalism Online
- Fast headlines and traffic-driven clips reward velocity over journalistic work, encouraging shallow reporting.
- Jarred calls this model a traffic grab that prioritizes titles and views over original reporting.