The Sentience Institute Podcast

Laila Kassam of Animal Think Tank on popular protest movements, mass arrests, and publicity stunts

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May 12, 2020
Laila Kassam, a co-founder of Animal Think Tank and editor of a forthcoming book on food and agriculture, shares insights from her advocacy work. She discusses the dynamics of social movements and the strategies that succeed in shifting public opinion. Kassam explores the effectiveness of mass arrests and creative stunts in protests, drawing lessons from movements like Extinction Rebellion. Additionally, she reflects on the importance of grassroots activism and the need for narrative development in the animal justice movement.
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ANECDOTE

Smithfield Occupation Lessons

  • Animal Rebellion's Smithfield Meat Market occupation was a creative, vision-based action that garnered positive media coverage.
  • Focusing on narrative and dialogue were also key learnings from their initial actions.
ADVICE

Strategic Arrests

  • Arrests can shift public opinion through sympathy and dramatization, also serving strategic purposes like clogging the system.
  • Arrests can be transformative for activists, overcoming fear, but consider power dynamics and context.
ADVICE

Stunts and Gimmicks

  • Stunts and gimmicks can be valuable for gaining attention, but avoid alienating the mainstream.
  • Mr. Broccoli's Piers Morgan interview, though unplanned, reached a wide audience and sparked conversations.
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