The Data T Durable Growth in the Age of AI: Data & Marketing Lessons From Scaling Braze
What does it take to build a company that doesn't just survive platform shifts—but compounds through them?
In this episode, Coalesce CEO Armon Petrossian and CPTO Satish Jayanti sit down with Braze CEO & Co-Founder Bill Magnuson and SVP of Growth Spencer Burke for a wide-ranging conversation on building durable, data-driven growth across technology eras—from mobile to cloud to agentic AI.
With 15+ years of operating experience, Bill and Spencer share how Braze leaned into fundamental shifts in customer behavior, invested early in data foundations, and resisted short-term hype in favor of long-term value creation.
Topics covered:
- Why mobile was the first major inflection point—and what it teaches us about AI
- The shift from acquisition-first to retention-driven growth
- What durable growth actually looks like at scale
- How AI is changing workflows without replacing fundamentals
- Agentic AI, composability, and what's coming next
- Leadership lessons from scaling a venture-backed startup to IPO
Whether you're a founder, data leader, or executive navigating rapid change, this episode offers grounded, experience-backed perspective on what actually endures.