Email Marketing that Engages

What's your email strategy for your members and for prospective members and club clients? Is it spray and pray? Do You have a routine schedule for communication that goes to all members regardless of their interest? How much more effective would your efforts be if your strategy was targeted, segmented and even automated based on recipient's preferences and opening habits. In this episode, we visit with Mike Donnelly co-founder of Seventh Sense, an email optimization platform. Mike'sinsight and expertise will have you thinking about your email communication in a new way.