How to Get Paid to Polarize on TikTok

Concerns about synthetic media and coordinated manipulation of online platforms have moved from theoretical worry to documented reality. Researchers, regulators, and civil society organizations are working to understand how algorithmically driven content recommendation systems can be exploited — not just by ideologically motivated actors, but by ordinary users pursuing financial gain.

Fundación Maldita.es is a Spanish nonprofit that has been working on information integrity and fact-checking since 2017. Its most recent investigation focuses on TikTok, and what they found raises pointed questions about the platform's creator monetization program. Researchers at Maldita documented a network of hundreds of accounts — spanning eighteen countries — that were producing AI-generated videos of protests that never happened, and doing so not out of any discernible political motive, but to accumulate followers, qualify for TikTok's revenue-sharing program, and, in some cases, sell the accounts outright.

In this episode, Justin Hendrix is joined by Maldita associate director for public policy Carlos Hernández-Echevarría and public policy officer Marina Sacristán.