The Jason & Scot Show - E-Commerce And Retail News EP337 - Agentic Commerce at Citi's Global Consumer & Retail Conference
Mar 22, 2026
A lively look at agentic commerce and how AI is changing retail discovery and traffic. Short takes on who stands to win — big retailers, LLMs, or new vertical players. Conversation touches on retail media, protocol work for product data, and which categories like beauty and grocery to watch.
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Agentic Commerce Is Already Driving Real Traffic Gains
- Agentic commerce is driving notable traffic and conversion lifts across platforms, cited by companies like Target, Amazon Rufus, and Walmart Sparky.
- Examples: Target reported ~40% month-to-month ChatGPT traffic growth; Amazon noted 300M Rufus users; Walmart saw 35% higher AOV from Sparky.
Ecommerce Growth Has Bifurcated Around Big Winners
- E-commerce growth has slowed to roughly 5.6% recently, but leaders outpace the average creating a winners/losers split.
- Amazon ~11% and Walmart ~27% e-com growth contrast with near-flat Target, concentrating industry gains at big incumbents.
Retail Media Networks Are High-Margin Revenue Engines
- Retail Media Networks became a major new revenue source with high margins, shifting retailer economics toward monetizing eyeballs.
- Walmart now earns roughly one-third of its earned income from retail media; Amazon's retail media rivals or exceeds AWS in contribution.