The Milk Road Show Get Onchain Rewards for Community Engagement on Twitter | Harold & Emmanuel @ Reach | #301
Feb 13, 2024
Harold and Emmanuel discuss how Reach Protocol rewards community engagement on Twitter. They explain how Reach works, the risk of fake accounts, recommendations to reach more people, the Reach token, and interesting partnerships.
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Founders Built Reach From Their Own Promo Pain
- Harold and Emmanuel built Reach after struggling to promote their own NFT projects and lacking reliable growth channels.
- They saw many active Twitter users earn nothing from their daily engagement and wanted to reward that work.
How To Create A Mission
- Create a mission by linking a tweet, setting a reward, and choosing mission duration and requirements.
- Use missions to trigger users to like, comment, retweet, and earn points based on profile quality and relevancy.
Quality-Weighted Engagement Wins
- Reach scores and an AI relevancy algorithm weight quality of profile and comment content to favor valuable engagement.
- Higher-quality interactions get more points, increasing the chance to win rewards and amplify content organically.