Ep 242: Horse racing's crossroads and UEFA Euro marketing, what should bookies consider?

The Grand National, arguably Britain’s biggest betting event and the most important in the racing calendar, took place over the weekend, but horse racing is at a crossroads when it comes to securing its future sustainability and growth. 

The sport’s attendance numbers have been falling in recent years, the impact of COVID continues to bite into its finances, and stakeholders are concerned about how incoming affordability measures could affect its situation.

Meanwhile, another huge betting event is getting closer by the day - the UEFA Euro 2024 in Germany. But with the UK tightening the leash around betting advertising, what should bookmakers consider ahead of the tournament?

These will be the topics on today's episode of iGaming Daily, sponsored by Optimove, as Ted Orme-Claye, Editor of Insider Sport and Payment Expert, takes over hosting duties and is joined by his IS & PE team in Callum Williams and Kieran O'Connor.

To read more on what was discussed in the podcast, click on the links below:

- https://insidersport.com/2023/11/30/the-racing-app-william-woodhams-explains-fitzdares-content-ambitions/
- https://insidersport.com/2024/04/15/asa-uefa-euro-2024-marketing/
- https://paymentexpert.com/2024/04/15/riccardo-tordera-ricchi-uk-payments/ 

- https://insidersport.com/2024/04/05/wsl-media-sponsorship-renewals/ 

Host: Ted Orme-Claye
Guests: Callum Williams & Kieran O'Connor
Producer: James Ross
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.