Designing a Sales Strategy for the Business Services Industry

This week on the SBI Sales and Marketing podcast, we discuss sales strategy, specifically how to lead a very large sales team in the business services industry, with Stephen Mohan, senior vice president of Republic Services.

In our first segment, Stephen shares the organizational structure at Republic Services and explains why he chose this model. He also shares how his sales team integrates with the operations team and explains the pros and cons between a centralized functional sales structure versus a decentralized branch sales structure.

In our second segment, we discuss the challenge associated with drawing the line between sales and customer service. Stephen talks about who owns the churn number, cross-selling and upselling at Republic Services and what their approaches are. He also discusses the role of customer service in his organization.

In our final segment, we summarize everything we discussed into three actions audience members can take immediately to operate their sales strategy.