Sargento’s Erin Price on Long-Term Growth, Category Leadership, and Consumer-Centric Innovation

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Erin Price, General Manager of Consumer Products at Sargento. Erin shares how Sargento’s identity as a family-owned business has shaped its category leadership, commitment to long-term value, and approach to consumer-driven innovation.

Erin discusses how the company’s newest brand platform, “The Sargento Family Promise,” is rooted in transparency and trust, and how deep consumer insights, rather than fleeting trends, guide the development of new products. She also offers her perspective on recruiting top CPG talent to Wisconsin, managing through change, and developing the next generation of business leaders.

Key takeaways

• A long-term mindset enables more meaningful innovation and stronger retailer relationships
• Consumer trust is earned through consistency, transparency, and product quality
• Data is only powerful when paired with focus, agility, and real-time consumer understanding

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