009: What Creators Get Wrong About Email Newsletters

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You know you need to be writing an email newsletter. It’s the hot thing to do.

But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.

Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.

(0:00) — Presented by Riverside

(2:53) — The elevator pitch for newsletters

(8:42) — What creators underestimate about newsletter perspective

(13:28) — A misconception about newsletter replies

(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)

(27:56) — What you’re getting wrong about launching a newsletter 

(31:55) — The biggest issue with newsletter writing “quality”

(40:47) — Ranking what’s actually important about newsletters

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