The LeanScaper Podcast Why the Traditional ‘Marketing Funnel’ No Longer Works for Contractors w/ Marc Levesque
6 snips
Dec 9, 2025 Marc Levesque, digital marketing leader for contractors at WebRunner Media, explains why the old linear funnel is failing. He contrasts demand generation with demand capture. He shows how to turn content into awareness, buy eyeballs with paid media, and fix leaky response systems so discovery actually converts.
AI Snips
Chapters
Books
Transcript
Episode notes
Linear Funnel Is Outdated
- The traditional linear marketing funnel no longer matches today's fragmented buyer journeys.
- Marc Levesque says consumers research across channels and don't follow a straight attract-to-close path.
Use Two Buckets: Generate And Capture
- Split marketing into two clear buckets: demand generation and demand capture.
- Focus on creating awareness with content while also having tactics to convert buyers when they're ready.
Become A Content Production Company
- Treat your company like a media production: capture and publish visual content from jobs.
- Sponsor and distribute that content on social platforms to build sustained awareness.
