Culture Isn’t Soft: How it Fuels Scalable Growth, with Rebecca Jenkins

Are you hitting every metric but still losing clients? You might be a transactional service provider instead of a transformational strategic partner.

In this episode, Dr. Mira Brancu sits down with "Revenue Architect" Rebecca Jenkins to dismantle the myth that "culture is soft." Rebecca shares her harrowing story of nearly losing a multi-million pound account with The Body Shop—despite hitting 100% of their KPIs. They dive into her 5-stage framework for evolving your business from a transactional vendor to an indispensable strategic partner. Learn why your revenue stalls when your culture isn't designed to scale and discover the psychological distinction between "responsibility" and "true ownership" that empowers teams to innovate.

If you want to build a business that is transformational, not just transactional, subscribe to the Hard Skills Podcast now!

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