XR MOTION Motion Hatch - Navigating the Motion Design Industry.
Sep 15, 2025
Hayley Akins, former senior motion designer at Google, now runs Motion Hatch, a platform supporting motion designers with their business strategies. In this conversation, she emphasizes the importance of branding and strategic thinking for freelancers. They dive into the challenges of client relationships and pricing strategies. The discussion also highlights how AI is transforming the industry and the need for creatives to adapt and reflect on their value. Personal projects are showcased as essential for artistic identity in the competitive motion design landscape.
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Branding Unlocks New Client Types
- Strong personal branding helps motion designers stay top of mind and differentiate in a crowded market.
- Communicating how you solve specific problems will unlock clients who don't yet know motion design exists.
Position By Following Your Enjoyment And Strengths
- Start positioning by auditing projects you enjoy and clients you want more of.
- Lean into skills and systems you excel at and evolve your positioning over time.
Preempt Revisions To Protect Your Time
- Anticipate revisions and communicate scope before they happen to avoid unpaid overrun.
- Warn clients when you might run out of time and offer a paid option or a simplified solution.