Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.
Discussion points include:
What do you mean by cognitive insights?
How can cognitive insights help with local marketing?
How can familiarity help to build your brand?
What’s an example of hyper-localised content?
How do you deliver hyper-localised content?
What are the benefits of delivering hyper-localised content?
