Travis Makes Money INTERVIEW | Make Money by Turning Podcast Skills Into a Profitable Agency, feat. Seth Silvers
In this episode, host Travis Chappell sits down with Seth Silvers, founder and CEO of Story On, one of the premier podcast production agencies helping businesses build authority through storytelling. Seth and his team work with top-tier creators and brands—including Alex Hormozi, Leila Hormozi, and Patrick Lencioni—and support numerous Top 100 business podcasts.
Seth shares his journey from taking on almost any marketing work he could find to building a premium podcast agency, along with hard-earned lessons on pricing, positioning, and why podcasting is one of the most powerful long-term branding tools available today.
On this episode we talk about:
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How Seth accidentally turned podcasting into a full-time business
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Using podcasts to build trust and credibility (even without massive downloads)
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Why most podcasters struggle to monetize—and a better path forward
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Structuring service offers and pricing without racing to the bottom
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The future of podcasting: video, branding, and podcasts as a business asset
Top 3 Takeaways:
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Podcasting creates a “transfer of trust.” When people see you show up with quality, they assume you bring that same standard to everything you do.
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Pricing clarity changes everything. Seth credits implementing ideas from Profit First as a major turning point in getting out of debt and building a sustainable business.
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Premium clients care more about results than price. Solving higher-level problems for established businesses beats competing on cost every time.
Notable Quotes
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“People see you show up in a quality way, and they transfer that trust to everything else you do.”
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“If you want us to actually do it for you, it’s going to be a premium—but we also have resources for every level.”
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“Podcasting isn’t a quick customer-acquisition tool. It’s a multi-channel brand that builds trust over years.”
Connect with Seth Silvers:
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LinkedIn: https://www.linkedin.com/in/sethsilvers/
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Website: storyon.co
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Blog: https://storyon.co/blog
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