The Documentary Podcast

Ii: The greenest town in Europe

Dec 24, 2019
Discover how the town of Ii in Finland is leading the way in sustainability by reducing carbon emissions by 80% ahead of the EU target, aiming to be zero-waste. From local businessmen to schoolchildren, the entire community is involved in this green initiative.
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ANECDOTE

Team Cold Dips Built Climate Momentum

  • Lena Voto-Vessi leads weekly cold-water team swims as a bonding ritual that reflects the town's communal energy for climate projects.
  • Micropolis CEO Lena uses visible, joyful group rituals to build trust and momentum for E's wider green initiatives.
INSIGHT

Local Investment Delivered Far Faster Emissions Cuts

  • E cut CO2 emissions by 80% over 12 years, achieving targets 30 years ahead of EU goals through local policy and investment choices.
  • The town invested in 56 wind turbines that generate more electricity than needed and provide revenue by selling surplus to the grid.
ADVICE

Give Schools 50-50 Savings To Drive Action

  • Do involve schools in emissions reduction by giving pupils responsibility for monitoring temperature and lighting and sharing savings.
  • E's 50-50 project returns half utility savings to schools and uses the rest for town budgets, funding student-led improvements like better lighting.
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