Sway 2.0 with Marina Alex - How Agile Coaches Can Thrive in a Changing Market

In this insightful interview, Marina Alex shares her journey from a successful sales executive to an agile coach, discussing the challenges faced during the pandemic, the importance of adapting to market changes, and strategies for agile professionals to find new opportunities in a shifting landscape. She emphasizes the need for the agile community to broaden its reach beyond IT, focus on measurable results, and leverage local relationships to build a sustainable coaching and consulting business. Key Topics - Market shifts and the decline of traditional agile coaching - Strategies for finding clients outside of IT and enterprise - The importance of measurable results and ROI in agile consulting - Building relationships with local businesses and community engagement - The role of AI in transforming small and medium businesses Chapters 01:52 Introduction to Agile Coaching and Personal Journey 06:59 The Shift in the Agile Market 11:49 Reframing the Agile Value Proposition 19:44 Building Self-Organizing Teams in Non-IT Businesses 26:54 Implementing Agile Practices in Diverse Environments 28:49 Implementing Change in Traditional Environments 30:02 Setting Measurable Business Goals 31:51 The Role of a Coach in Business Transformation 34:19 Starting as a Local Coach 34:37 Optimizing Your LinkedIn Presence 37:26 The Importance of Practical AI Knowledge 40:33 Simplifying AI for Local Businesses 45:35 Finding Clients in Your Community LINKS Sway 2.0 AI Modern Consulting Blueprint Class begins April 6, 2026 Sign up here: https://www.swaysystem.com/sway-2026-Programs The promo code DAVE takes $250 off! Contacting Marina Marina Alex's Guide to Finding Your First Client in SMB - https://example.com/marina-alex-guide LinkedIn Profile of Marina Alex - https://linkedin.com/in/marinaalex Sway System by Marina Alex - https://example.com/sway-system Contacting Dave Linktree: https://linktr.ee/mrsungo Dave’s upcoming classes: Certified Scrum Master https://tinyurl.com/mu74rwuc Certified Scrum Product Owner https://tinyurl.com/mpw6p622 PMI Project Management Professional (PMP)® Boot Camp and Exam Prep https://tinyurl.com/3znzpt7j PMI Agile Certified Practitioner (PMI-ACP)® Boot Camp https://tinyurl.com/bdebrrrb