The Economics of Everyday Things

103. Satellites

112 snips
Aug 18, 2025
Tim Farrar, President of TMF Associates, brings over 20 years of experience in satellite consulting to the table. He discusses the staggering $293 billion satellite industry, tracing its roots from Sputnik 1 to modern applications. Farrar examines how satellites enhance global communication and GPS, while navigating the challenges of launching and maintaining these crucial technologies. The rise of small satellites, especially SpaceX’s Starlink, showcases the shift in operational strategies, revealing both opportunities and risks, including space debris management.
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INSIGHT

Launches Add Big Costs

  • Launching geostationary satellites typically adds eight figures to project costs and often uses contractors like SpaceX.
  • Launch prices charged to customers are around $60 million per mission for external customers.
ADVICE

Recover Satellite Costs By Selling Capacity

  • Operators aim to recover hundreds of millions by selling capacity over a satellite's 15–20 year life.
  • Price and long-term contracts determine whether a $300–$600M geostationary investment becomes profitable.
INSIGHT

LEO Constellations Need Scale

  • Low-Earth orbit (LEO) satellites orbit much lower, move fast, and require constellations of hundreds or thousands for continuous service.
  • Their small size and numbers create different economic trade-offs versus geostationary craft.
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