Working Hard with Grace Beverley Shameless meets Working Hard: the BTS of building a multi million dollar podcasting phenomenon
Mar 30, 2026
Zara McDonald, co-founder of Shameless Media and creative lead, and Michelle Andrews, co-founder who built a profitable podcast network, chat growth and strategy. They cover scaling one show into a multi-million network. They talk delegation, building systems, team motivation, finances, work–life boundaries and navigating public scrutiny.
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Block Time For Creative Versus Business Work
- If you must switch between creative and business work, block time explicitly for each mode.
- Zara schedules show days and separate afternoons for business to avoid cognitive switching costs.
Why Beats Revenue When Rallying Teams
- Explaining the 'why' to your team matters more than lofty revenue targets; context converts anxiety into excitement.
- After failing to set up the why, the founders learned to anchor meetings and strategy in purpose.
Sharing Numbers Is Celebrating A Legacy Not Vanity
- Publicly sharing revenue was both strategic proof of success and a deliberate act to celebrate wins for themselves and their families.
- They weighed loss of likability against legacy and chose transparency to show their daughter's future proof.