Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush

What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about their SEO products Surround Sound.

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1.  Surround Sound is an SEO tool that helps with outreach.

• Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
•  Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.

2.  It is important to understand where your business stands in the market.

• There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
• Using high intent keywords (keywords with commercial intent) will help you.

3. Surround Sound SEO is a way to leverage other sites that already rank for  keywords to get your own site mentioned.

• Try to build a relationship with the publication by offering something in return.
• Understan

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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