What Just Happened Christine Russo with Himanshu Jain of CommerceIQ
What Just Happened: Recorded at Shoptalk Spring 2026
In this episode of What Just Happened, recorded live at Shoptalk, host Christine Russo sits down with Himanshu Jain, Co-Founder and Head of Product at CommerceIQ. As retail becomes increasingly algorithmic, Jain explains how brands are being left behind by manual processes while retailers use machines to determine everything from search rankings to purchase orders.
Jain breaks down the transition from static dashboards to "Agentic" commerce, where AI agents don't just provide data they execute the work. From recovering millions in hidden supply chain penalties to mastering incrementality, Jain reveals how these digital assistants are driving a 40x productivity boost for global brands.
Tune in to hear Russo and Jain discuss:
The Paradigm Shift: Why the move from Excel spreadsheets to autonomous agents is the biggest change in the market today.
The Trust Factor: How to onboard an AI agent like a junior analyst and why "human in the loop" oversight is essential to ensure quality and feedback.
Revenue Recovery: How agents scan thousands of invoices to reclaim "free money" from unfair retailer penalties that are impossible for humans to track manually.
Fixing ROAS: Why traditional ROAS is easily gamed and how Jain uses "Incremental ROAS" to prove the true value of every marketing dollar.
Listen now to discover how to bridge the gap between human judgment and algorithmic retail.